Content Program Manager
Company: Optum (UnitedHealth Group)
Location: Gurgaon, Haryana, India
Requisition Number: 2364215
Job Category: Marketing & Advertising
Employment Type: Exempt (Full-time)
Travel: No
Role Overview
The Content Program Manager supports the Content Program Management Lead in managing Optum Rx’s end-to-end content operating system. This includes coordination across Thought Leadership, Events/Executive Engagement, Digital/Social, and Direct Marketing.
The role focuses on program execution, governance, compliance, and cross-functional coordination to ensure timely, compliant, and high-quality content delivery for the US business.
Key Responsibilities
1. Program Execution & Delivery Management
Manage day-to-day execution of content programs across multiple channels.
Oversee intake, prioritization, timelines, approvals, and issue tracking.
Ensure smooth coordination between content, creative, campaign, and compliance teams.
2. Planning & Governance
Run weekly operational ceremonies including:
Intake sessions
Prioritization meetings
Status reviews
Maintain:
Program plans
RAID logs (Risks, Assumptions, Issues, Dependencies)
Stage-gate checklists
Ensure structured governance and workflow discipline.
3. Cross-Functional Coordination
Align calendars and capacity across:
Thought Leadership
Events
Digital/Social
Direct marketing
Ensure timely execution and downstream activation.
4. Compliance & Quality Assurance
Enforce standards for:
Brand compliance
Accessibility
HIPAA-safe content workflows
Ensure proper:
Version control
Metadata/taxonomy usage
Audit trail documentation
Coordinate approvals with Legal and Compliance teams.
5. AI-Enabled Content Operations
Support AI-driven content workflows including:
Brief creation
Content outlining
Variant generation
Quality checks
Ensure Responsible AI usage with human oversight and governance.
6. Performance Tracking & Reporting
Build dashboards and reports covering:
Program predictability
Content reuse rates
Compliance findings
Engagement performance
Present updates in monthly/quarterly business reviews.
7. Vendor & Resource Management
Coordinate with agencies and creative studios.
Manage SLAs, briefs, delivery timelines, and quality metrics.
Support budget tracking and resource allocation.
8. Continuous Improvement
Track cycle time, defects, and rework rates.
Identify process inefficiencies and recommend improvements.
Improve content delivery systems and operational workflows.
Required Qualifications
Experience
10+ years total experience
6–8 years in:
Program management OR
Project management in marketing/content operations or enterprise PMO
Healthcare or regulatory experience preferred
Technical & Process Knowledge
Strong experience with:
RACI frameworks
SLAs and stage-gate processes
RAID logs
DAM/CMS systems
Metadata and taxonomy structures
Accessibility standards
Compliance & Governance
Experience in:
HIPAA-safe workflows
Legal and brand compliance processes
Audit-ready documentation systems
AI & Digital Operations
Exposure to AI-enabled content workflows
Understanding of Responsible AI practices:
Guardrails
Human review
Documentation standards
Skills & Competencies
Strong stakeholder management
Excellent communication and coordination skills
Analytical thinking and problem-solving ability
Experience with KPI dashboards and executive reporting
Ability to manage multiple priorities in a matrix environment
Preferred Qualifications
Bachelor’s degree required
Certifications preferred:
PMP (Project Management Professional)
Agile / Lean certifications
DAM (Digital Asset Management)
Work Environment
Offshore program management role supporting US business operations
Highly structured, process-driven, compliance-heavy environment
Cross-functional coordination across global teams
No travel required
Core Purpose
To ensure efficient, compliant, and scalable execution of enterprise content programs across multiple channels while maintaining governance, quality, and operational excellence.
Uttar Pradesh :
Agra | Gajraula | Gautam buddha Nagar | Ghaziabad | Gorakhpur | Greater Noida | Jhansi | kanpur | Lucknow | Mathura | Noida | Park City | Prayagraj | Satyamev | Varanasi |Gujarat :
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Remote, India | Siliguri |Illinois :
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Frank Scottile Blvd |Missouri :
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Bavaria |Bavaria :
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Berlin |Baden-Wurttemberg :
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China | Quarry Bay |Liaoning :
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Queensland |Melbourne :
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Canada |Quebec :
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Greece |North Island :
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Manila |Croatia :
Croatia |Zagreb :
Zagreb |Estonia :
Tartu | Estonia |Harju County (Maakond) :
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Ho Chi Minh City |Italy :
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Japan | Saitama |Tokyo :
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