Job Title: Director – Cardiometabolic Health BU, Marketing
Location: Gurgaon, Haryana, India
Category: Sales/Marketing
Job Type: Full-Time, Regular
Job ID: R-88838
Company Overview
At Lilly, we unite caring with discovery to make life better for people around the world. Headquartered in Indianapolis, Indiana, Lilly is a global healthcare leader focused on:
Delivering life-changing medicines
Improving understanding and management of diseases
Supporting communities through philanthropy and volunteerism
We prioritize people first and seek visionary leaders committed to making a meaningful impact.
Role Overview
The Director – Marketing for Cardiometabolic Health BU will lead portfolio strategy, brand innovation, and customer engagement for India. This role is responsible for shaping long-term marketing strategies, driving operational excellence, and leading a high-performing marketing team.
The Director will partner cross-functionally with Sales, Medical Affairs, Regulatory, Market Access, and Global teams to deliver sustainable growth, impactful product launches, and enhanced patient outcomes.
Key Responsibilities
1. Strategic Brand Leadership
Define and own India marketing strategy aligned with global and regional objectives.
Translate corporate goals into actionable multi-brand marketing plans and go-to-market strategies.
Identify growth opportunities through market trends, competitive intelligence, and customer insights.
Develop differentiated brand positioning, customer segmentation, and value propositions.
2. Integrated Brand Planning & Execution
Oversee annual brand planning, budgeting, resource allocation, and performance tracking.
Approve marketing strategies for all portfolio brands, assessing ROI and financial alignment.
Monitor brand health, market share, and campaign effectiveness through analytics.
3. New Product Launch Excellence
Lead end-to-end launch strategy including opportunity sizing, competitive mapping, pre-launch readiness, and commercial execution.
Champion launch preparedness across cross-functional teams.
Build launch playbooks and internal capabilities for repeatable go-to-market excellence.
4. Commercial Effectiveness & Field Alignment
Partner with Sales to ensure brand strategy is executed in the field.
Shape field force training strategy in collaboration with L&D and Medical Affairs.
Support messaging consistency, coaching, and performance reviews.
5. Customer & Stakeholder Engagement
Set vision and direction for customer engagement across HCPs, KOLs, pharmacists, and institutions.
Build omnichannel engagement programs and strengthen partnerships via congresses, speakers, and digital platforms.
Deepen relationships with KOLs and patient advocacy groups for disease awareness and access programs.
6. Cross-functional Leadership
Serve as primary marketing liaison with Global, Regional, Medical, Regulatory, Market Access, Legal, and Supply Chain teams.
Represent marketing in business reviews, strategic planning forums, and compliance reviews.
Drive alignment across cross-functional teams for seamless execution of strategic initiatives.
7. Team Development & Leadership
Lead, mentor, and develop a high-performing marketing team.
Foster a culture of ownership, agility, and collaboration.
Ensure career development, succession planning, and performance coaching.
Promote cross-brand knowledge sharing and marketing capability building initiatives.
8. Compliance & Governance
Champion compliance and ethical marketing practices in all marketing activities.
Partner with Compliance and Legal teams to ensure promotional content and engagement strategies comply with regulations.
Qualifications & Experience
Bachelor’s degree in Science/Pharmacy; MBA, M. Pharm, or relevant advanced degree preferred.
12–15 years of pharmaceutical marketing experience, including people leadership and portfolio ownership.
Proven success in brand management, product launches, and cross-functional leadership.
Experience in strategic decision-making, analytics, and customer-centric innovation.
Strong leadership presence with ability to influence senior stakeholders and global teams.
Digital/consumer marketing experience preferred.
Core Competencies
Strategic Thinking & Business Acumen
Execution & Operational Excellence
Inspirational Leadership & Team Development
Customer-Centric Mindset
Cross-Functional Collaboration & Influence
Change Management & Agility
Analytical and Data-Driven Decision Making
Strong Communication & Stakeholder Management
Proficiency with digital tools, CRM, MS Excel, PowerPoint, and market analysis platforms
Travel Requirements
Willingness to travel up to 30% domestically and internationally as needed
Availability for evening/weekend engagements, external meetings, or congresses
Equal Opportunity & Accessibility
Lilly is committed to fostering an inclusive workforce and provides accommodations for individuals with disabilities. To request accommodations during the application process, please complete the workplace accommodation form.
Lilly is an equal opportunity employer and does not discriminate based on age, race, color, religion, gender, sexual orientation, gender identity/expression, national origin, veteran status, disability, or any other legally protected status.
#WeAreLilly
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