Omnichannel Operations Manager – Life Sciences & Healthcare Marketing
Job ID: 13622
Location: Remote (Serbia)
Employment Type: Full-Time
Last Updated: January 28, 2026
Job Overview
We are hiring an experienced Omnichannel Operations Manager to lead the operational execution of integrated, compliant, and scalable omnichannel marketing programs within the life sciences and pharmaceutical domain.
This role sits at the intersection of marketing operations, digital platforms, data governance, and technology, translating omnichannel strategy into flawless execution across platforms such as Veeva CRM, Veeva Vault, CLM, VAE, Salesforce Marketing Cloud (SFMC), and associated analytics and consent-management systems.
The ideal candidate is a hands-on operations leader with strong governance, quality assurance, and cross-functional coordination capabilities, capable of owning the end-to-end operational lifecycle of omnichannel campaigns.
Key Responsibilities
Campaign Build & Execution
Build, configure, and deploy email campaigns and customer journeys in Salesforce Marketing Cloud
Upload, package, and activate CLM and VAE content within Veeva CRM
Configure metadata, targeting logic, version control, and content associations
Ensure analytics readiness, tracking, and tagging accuracy prior to campaign launch
Platform Integration & Data Operations
Maintain data mapping across Veeva, SFMC, OneTrust, and analytics platforms
Manage segmentation logic, consent frameworks, suppression rules, and data extensions
Identify and resolve data flow and integration issues in collaboration with IT and platform teams
Operational Readiness & Governance
Develop and maintain SOPs, workflows, and operational best practices
Oversee the full content lifecycle from approval to deployment and retirement
Own Brand Portal governance, taxonomy standards, and content organization
Manage omnichannel production, deployment calendars, and release schedules
Quality Assurance & Testing
Conduct comprehensive QA reviews for campaigns, assets, and journeys
Validate rendering, responsiveness, links, tracking, and tagging across channels and devices
Coordinate issue resolution with internal teams and external partners
Cross-Functional Leadership
Act as the operational liaison between marketing, strategy, IT, affiliates, and vendors
Translate campaign plans, customer journeys, and brand strategies into operational requirements
Train and support teams on omnichannel platforms, tools, and workflows
Measurement & Optimization
Ensure analytics and reporting frameworks are correctly implemented
Monitor live campaigns to identify risks, issues, and optimization opportunities
Drive continuous improvement in processes, tools, and operational ways of working
Required Skills & Experience
5+ years of experience in omnichannel marketing operations, CRM operations, or digital marketing operations
Proven hands-on expertise with Veeva CRM, CLM, VAE, Vault, and Salesforce Marketing Cloud
Strong understanding of CRM data models, consent management, and GDPR-compliant processes
Demonstrated experience managing QA, governance, documentation, and operational workflows
Ability to manage multiple stakeholders across technical and non-technical teams
Preferred Qualifications
Experience supporting pharmaceutical, biotech, or life sciences brands
Familiarity with analytics platforms and digital performance measurement frameworks
Experience working in global, matrixed, or agency environments
Personal Attributes
Proactive, structured, and comfortable operating in complex environments
Strong sense of ownership with a hands-on, problem-solving mindset
Collaborative communicator capable of bridging strategy, operations, and technology
About the Organization
Syneos Health Communications, powered by Syneos Health, partners with leading biopharmaceutical companies to accelerate the journey from lab to life®. With deep expertise across healthcare communications, technology, and data, the organization delivers simplified, compliant, and impactful solutions for complex healthcare challenges worldwide.
Equal Opportunity Statement
Syneos Health is an equal opportunity employer committed to building a diverse, inclusive, and authentic workplace. Candidates with transferable skills or non-traditional career paths are encouraged to apply.
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