Global Project Lead – Adobe Target
Department: Congress Excellence, Global Medical Affairs – Product & Portfolio Strategy (P&PS)
Location: Bangalore, Karnataka, India
Employment Type: Full-Time
Experience Required: 5+ Years
Function: Digital Experience Optimization / Personalization / Marketing Technology
Industry: Pharmaceutical / Healthcare / Digital Marketing / Analytics
Position Overview
We are seeking a highly skilled Global Project Lead – Adobe Target to drive personalization, optimization, and digital engagement initiatives across global congress platforms and digital experiences.
In this role, you will serve as the subject matter expert for Adobe Target, leading experimentation, personalization strategies, audience segmentation, and optimization programs that enhance user engagement and business impact. You will collaborate with global stakeholders, digital teams, analytics professionals, and content owners to create data-driven customer experiences that maximize the value of the Congress Hub ecosystem.
The ideal candidate combines expertise in Adobe Experience Cloud, experimentation frameworks, web analytics, digital optimization, and stakeholder management within a global environment.
Key Responsibilities
Digital Personalization & Optimization
Lead personalization and optimization initiatives across Congress Hub platforms and digital congress experiences.
Design, develop, and deploy audience-targeted experiences using Adobe Target.
Execute congress-specific customer journeys and engagement campaigns.
Optimize digital experiences to improve:
User Engagement
Content Consumption
Visitor Retention
Conversion Metrics
Customer Satisfaction
Drive continuous experimentation and optimization efforts aligned with business objectives.
Adobe Target Administration & Execution
Serve as the global Adobe Target Subject Matter Expert (SME).
Create and manage:
A/B Tests
Multivariate Tests (MVT)
Experience Targeting (XT)
Automated Personalization Activities
Audience Segmentation Programs
Configure, validate, and deploy Adobe Target activities.
Perform end-to-end quality assurance and implementation validation.
Ensure successful execution of personalization initiatives across digital properties.
Congress Hub Experience Management
Execute all Congress Hub-related customer journeys during global congresses and scientific events.
Support digital engagement strategies before, during, and after congress events.
Act as the primary escalation point for optimization-related issues during live congresses.
Ensure seamless delivery of personalized experiences to target audiences.
Data Analytics & Insights
Leverage Adobe Analytics and related reporting tools to evaluate performance.
Analyze visitor behavior, engagement trends, and optimization results.
Interpret complex datasets to identify opportunities for improvement.
Generate actionable insights and recommendations for stakeholders.
Monitor and report key performance indicators (KPIs) associated with optimization initiatives.
Experimentation & Testing Strategy
Develop data-driven testing hypotheses based on customer behavior and business objectives.
Design experimentation frameworks and testing roadmaps.
Measure and communicate experiment outcomes and business impact.
Apply statistical methodologies to validate test results and recommendations.
Promote a culture of experimentation and continuous improvement.
Optimization Roadmap & Strategy
Develop and maintain a global optimization roadmap.
Prioritize initiatives based on:
Business Goals
User Needs
Strategic Objectives
Performance Data
Drive long-term optimization strategies supporting global digital transformation initiatives.
Identify opportunities for automation and scalability within optimization programs.
Stakeholder Management & Collaboration
Partner with:
Global Medical Affairs
Product & Portfolio Strategy Teams
Digital Marketing Teams
Web Development Teams
UX/UI Designers
Data & Analytics Teams
Congress Excellence Teams
Present insights, recommendations, and project outcomes to international stakeholders.
Translate technical findings into business-focused recommendations.
Facilitate alignment across cross-functional teams.
Web Technologies & Implementation Support
Collaborate with development teams on implementation and troubleshooting activities.
Work with:
Adobe Experience Manager (AEM)
Data Layers
Tag Management Solutions
Front-End Development Teams
Validate implementation quality and ensure tracking accuracy.
Support website enhancement and personalization initiatives.
Required Qualifications
Education
Mandatory
Bachelor’s or Master’s Degree in:
Digital Marketing
Computer Science
Information Technology
Data Analytics
Marketing Analytics
Business Analytics
Engineering
Related Disciplines
Uttar Pradesh :
Agra | Gajraula | Gautam buddha Nagar | Ghaziabad | Gorakhpur | Greater Noida | Jhansi | kanpur | Lucknow | Mathura | Noida | Park City | Prayagraj | Satyamev | Varanasi |Gujarat :
Ahmedabad | Ankleshwar | Baroda | Bharuch | Gandhinagar | Gujarat | Halol | Jhagadia | Mehsana | surat | Tarasadi | Vadodara | Vapi |Maharashtra :
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Ambala | Gurugram | Haryana | Hisar | Kurukshetra | Panchkula | Rohtak | Shivalik |Punjab :
amritsar | Bathinda | Bela | Chandigarh | ludhiana | Moga | Mohali | Patiala | Phagwara | Punjab | Rajpura |Andra Pradesh :
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Baddi | Solan |Rajasthan :
Banasthali | Bhiwadi | Jaipur | Pilani | Udaipur |Karnataka :
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Delhi | Gangtok | New Delhi | PAN-India |Assam :
Dibrugarh | Diburghar | Guwahati |West Bengal :
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Hajipur | Patna |Kerala :
Kannur | Kochi | Malappuram | Thiruvananthapuram | Trivandrum |Pondicherry (Puducherry) :
Pondicherry (Puducherry) |Jharkhand :
Ranchi |Sikkim :
Rangpo |India :
Remote, India | Siliguri |Illinois :
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Andover | Billerica | Boston | Cambridge | Devens | Lexington | Massachusetts | Medford and Somerville | Rockland |Wisconsin :
Appleton | Kenosha | Pleasant Prairie | Portage | Waukesha |United states :
Arizona | Buffalo Grove | Clayton | Downers Grove | fairmont | Geelong Vic | Georgia | Keene | Michigan | Mt. Pleasant | New Jersy | OH | Piedmont | Salisbury | Whitesboro | Winston-Salem |Georgia :
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Concord | Lumberton | North Carolina |Michigan :
Detroit | Houghton Lake | Macomb | Southfield |North Dakota :
Dickinson |Minnesota :
Duluth | Eden Prairie | Fridley | Hibbing | Maple Grove | Minneapolis and St. Paul, Minnesota. | Minnetonka | St.Paul |Kentucky :
Edgewood | Ft MItchell | Louisville | Shelbyville |Arkansas :
Fort Smith |Kington :
Frank Scottile Blvd |Missouri :
Fulton | Milan | St. Louis |United States :
Hawai | kentucky | Sylmar | Woonsocket |Nebraska :
Hebron | Nebraska City |Hawaii :
Hilo | Honolulu |Tennessee :
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Lake Charles | Shreveport |Nevada :
Las Vegas | Tonopah | Tonopsh | Virginia |New Hampshire :
Lebanon | Macon | Manchester |Portugal :
Lisbon | Oeiras | Portugal |WI :
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Mexico |northeastern :
New Hampshire |Oklahoma :
Oklahoma City |Puerto Rico :
San Juan |Albama :
Tuscaloosa |D.C :
Washington |Delaware :
Wilmington |North Rhine Westphalia :
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Bavaria |Bavaria :
Bayreuth | Erlangen | Munich | Regensburg | Wurzburg |Brandenburg :
Berlin |Baden-Wurttemberg :
Biberach an der Riß | Freiburg | Grenzach | Heidelberg | Karlsruhe | Konstanz | Stuttgart | Tubingen | Ulm |Hesse :
Darmstadt | Marburg |Hessen :
Frankfurt | Harveysburg |Germany :
Germany | GErmany |Lower Saxony :
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Hamburg |Rhineland Palatinate :
Ingelheim am Rhein | Mainz |Schleswig Holstein :
Kiel |Berlin :
Mitte |Mecklenburg Vorpommern :
Rostock |Saarland :
Saarbrucken |Switzerland :
Basel | Zurich |Serbia :
Belgrade | Serbia |Hungary :
Budapest |BULGARIA :
Bulgaria | Vedant |Denmark :
Copenhagen | Denmark |Europe :
Europe | France | Latvia | Lendava | Leuven | Poland | Slovenia | Spain |Finland :
Finland |Istanbul :
Istanbul | Turkey |Norway :
Norway | NOrway |Romania :
Romania |Belgium :
Wavre |Tipperary :
Ballydine |Cork :
Brinny | Ringaskiddy |Carlow :
Carlow |Republic of Ireland :
Cork | Dublin | Limerick | Waterford |Ulster :
Donegal |Meath :
Dunboyne |Dún Laoghaire :
Dún Laoghaire |Galway :
Galway |County Dublin :
Swords |Republic of China :
Beijing |China :
China | Quarry Bay |Liaoning :
Dalian |Zhejiang :
Hangzhou |Tokiyo :
Osaka | Tokyo |Shanghai Sai :
Shanghai Shi |Hubei :
Wuhan |Capital of Netherland :
Amsterdam |North Brabant :
Breda |Noord Holland :
Haarlem |South Holland :
Leiden |Netherlands :
Netherlands |Remote Australia :
Arkansas | Remote Australia |New South Wales :
Ballina | Sydney |Republic of Western Australia :
Nedlands |Queensland :
Queensland |Melbourne :
South Yarra |United Kingdom :
England | Harlow | Leeds | London | Maidenhead | Salt Lake City | Stevenage | Stirling | United Kingdom |North Yorkshire :
Harrogate |South Yorkshire :
Sheffield |Oxfordshire :
Witney |Ontario :
Richmond Hill | Renfrew | Mississauga | Uxbridge | Australia | North York |Canada :
Canada |Quebec :
Montreal |Brussels :
Brussels |Antwerp :
Heist op den Berg |Flemish Brabant :
Zaventem |South America :
Argentina | Peru |Brazil :
Sao paulo | Brazil |Attica :
Koropi | Athens |Greece :
Greece |North Island :
Auckland |New Zealand :
New Zealand |Austria :
Austria |Vienna :
Vienna |Catalonia :
Barcelona |Madrid :
Madrid |Cebu Province :
Cebu City |Philippines :
Manila |Croatia :
Croatia |Zagreb :
Zagreb |Estonia :
Estonia | Tartu |Harju County (Maakond) :
Tallinn |Hà Nội :
Hà Nội | Hanoi |Ho Chi Minh :
Ho Chi Minh City |Italy :
Italy |Lombardy :
Rho |Jakarta :
Jakarta |East Java :
Surabaya |Japan :
Japan | Saitama |Tokyo :
Otemachi |North Ostrobothnia :
Oulu |Southwest Finland (Varsinais-Suomi) :
Turku |Remote Korea :
Remote Korea |Republic of Korea :
Seoul |Kazakhstan :
Almaty |Republic of Thailand :
Bangkok |Israel :
Yavne | Tel Aviv | Netanya | Be'Er Sheva | Kfar Saba |Remote :
Melbourne | Medan | Thailand | Belgium | French | Perth | Remote - Africa | Nairobi | Regulatory Labeling Manager (NA and LATAM Only) | Minnesota | Remote - Middle East | Blue Bell | Manipal | Leinster | Springville | Tulsa | Hungary | Zaragoza | Ireland | Texas | Riga | Victoria | Castlebar | Lousiana | Xzagreb | Milwaukee | Faridabad | McFarland | Switzerland | Bountiful | Slovakia | Lenexa | Remote - South America (Latin Americal) | Hammond | Green Way | Bishop | Remote - Europe |Republic of Colombia :
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Buenos Aires |Republic of Egypt :
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Ciudad de México | New Mexico |Dubai :
Dubai |Makkah :
Najran | Khulais | Rabigh | Riyadh | Jeddah | King Abdullah Economic City |Kuala Lumpur :
Kuala Lumpur |Kyiv Oblast :
Kyiv |Lima Region :
Lima |France :
Lyon | Paris |South Africa :
South Africa | Midrand |Nišava District :
Niš |Bohemia :
Prague |Chile :
Santiago |Bosnia and Herzegovina :
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Singapore |Sofia City :
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Sweden |Taipei :
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