Job Title: Manager – Product Marketing (Ophthalmology)
📍 Location: Mumbai, Maharashtra, India
🔥 Category: Hot Job | Trending
🎯 Role Overview
The Manager – Product Marketing (Ophthal) is responsible for leading brand strategy, market planning, and promotional execution within the Ophthalmology division. This role combines sales insight, strategic thinking, and cross-functional collaboration to ensure strong brand performance and alignment with company goals.
💼 Key Responsibilities
🔹 Strategic Planning & Brand Management
Develop and execute brand strategies aligned with company objectives.
Identify emerging market trends and proactively integrate insights into marketing plans.
Design promotional and communication strategies for key ophthalmic brands.
Create and implement customer-centric campaigns and special initiatives for priority products.
Conduct monthly and quarterly brand reviews to track performance and identify improvement areas.
🔹 Field & Market Execution
Perform regular field visits to evaluate implementation of marketing strategies.
Address and resolve field queries promptly to ensure smooth operations.
Support sales teams through training, product knowledge sharing, and marketing support materials.
🔹 Stakeholder & KOL Engagement
Plan and execute campaign strategies for Key Opinion Leaders (KOLs).
Collaborate with Medical Affairs for evidence generation, scientific validation, and promotional compliance.
🔹 Cross-Functional Collaboration
Work closely with cross-functional teams (Medical, Sales, Supply Chain, Digital, etc.) for cohesive plan execution.
Ensure budget management, resource allocation, and sampling activities are in line with marketing objectives.
🔹 Market & Competitor Analysis
Monitor competitor activities, market dynamics, and customer insights to inform strategic decisions.
Adapt marketing strategies based on evolving market conditions and business priorities.
🔹 Digital Marketing & Innovation
Drive digital initiatives aligned with brand objectives.
Leverage data analytics and digital tools to enhance brand visibility and engagement.
🧠 Additional Responsibilities
Participate in cross-divisional strategy sessions for portfolio growth.
Support launch readiness for new ophthalmic products.
Ensure all marketing activities adhere to regulatory and compliance standards.
🎓 Education
Bachelor’s Degree in a STEM discipline (Science, Technology, Engineering, Mathematics)
MBA (Marketing / Pharma Management) from a reputed university or institute (preferred)
💼 Experience
1–2 years of core pharmaceutical marketing experience
Strong understanding of at least one therapy area:
Ophthalmology
Biosimilars (Monoclonal Antibodies – MAB)
🧩 Key Skills & Competencies
🔹 Analytical Thinking: Strong data interpretation and performance analysis
🔹 Problem-Solving: Ability to develop actionable insights from market data
🔹 Decision-Making: Courage to make bold, data-driven decisions
🔹 Adaptability: Resilience in managing uncertainty and dynamic business needs
🔹 Collaboration: Effective teamwork in a matrixed, cross-functional environment
🔹 Communication: Excellent written and verbal presentation skills
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