Title: Senior Analyst – GEO (Generative Engine Optimization) & AI Search Visibility
Location: Karnataka, India
Employment Type: Full-Time | Permanent
About Indegene:
Indegene is a technology-led healthcare solutions provider committed to enabling healthcare organizations to be future-ready. We offer accelerated global career opportunities for professionals who are bold, industrious, and innovative. At Indegene, you will work at the intersection of healthcare, digital, and AI technologies, gaining hands-on experience and mentorship from industry leaders. Our culture emphasizes entrepreneurship, collaboration, and customer-centric innovation, providing a fast-track career for high-performing talent.
Role Overview:
We are seeking a Senior Analyst – GEO (Generative Engine Optimization) & AI Search Visibility with 4–8 years of agency-side experience in SEO, digital marketing, content operations, or analytics. The ideal candidate will support global healthcare and life sciences clients in optimizing content for AI-driven search engines, LLMs, and answer engines, improving visibility, accuracy, and engagement. This is an ideal role for professionals transitioning from SEO/digital agency backgrounds to AI-first content strategies.
Key Responsibilities:
Conduct GEO audits by capturing AI/LLM answers, analyzing SERPs, and identifying visibility, accuracy, and safety gaps.
Perform intent and keyword research; develop prompt libraries and scenario sets for multiple audiences, including patients, HCPs, and caregivers.
Map “answer homes” and key entities (brand, product, condition, MOA, use cases) to existing content and site assets.
Review and structure on-page content (webpages, FAQs, articles, explainers) for LLM-readiness and GEO best practices.
Support metadata and structured data implementation (titles, descriptions, schema, OpenGraph, internal linking) in collaboration with SEO and web teams.
Track off-page visibility and reputation properties, including high-authority sites, platforms, and publishers influencing AI search outcomes.
Maintain content and entity mapping sheets, inventories, and GEO documentation for assigned brands, markets, and projects.
Assist in creating reports and dashboards for GEO KPIs, including AI visibility, answer quality, traffic, and engagement trends.
Collaborate with senior team members to prepare presentations, POVs, and case studies for internal stakeholders and clients.
Required Qualifications and Skills:
4–8 years of agency-side experience in SEO, digital marketing, performance marketing, content operations, or analytics.
Strong understanding of search behavior, SEO fundamentals, and content structures.
Hands-on experience with SEO and analytics tools (Google Search Console, GA/GA4, Adobe Analytics, SEMrush, Ahrefs, Screaming Frog, etc.).
Strong analytical skills and proficiency with Excel/Sheets, PowerPoint, and dashboards.
Excellent written and verbal communication skills, with ability to collaborate across distributed/global teams.
Proven ability to manage multiple projects, prioritize tasks, and meet deadlines with accountability.
Additional advantage: prior experience in GEO or AI search optimization.
Preferred Qualifications:
Experience in pharma, healthcare, or regulated industries (desirable but not mandatory).
Experience collaborating with content or UX teams for on-page optimization.
Familiarity or interest in GenAI/LLM tools (OpenAI, Gemini, Claude) and prompt-based workflows.
Experience with complex clients, global teams, or multi-market rollouts.
Why Join Indegene:
Work with global healthcare and life sciences clients at the forefront of AI and digital innovation.
Gain expertise in AI-first content, SEO, and LLM strategies.
Be part of a fast-growing, purpose-driven organization that invests in your career growth.
Equal Opportunity Employer:
Indegene is committed to a culture of inclusion and diversity. All employment decisions are based on merit, business requirements, and qualifications. We provide equal consideration regardless of race, color, religion, sex, national origin, gender identity, sexual orientation, disability, or other legally protected characteristics.
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