Regional Marketing Head – LATAM Markets (General Manager)
Location: Raidurg, Hyderabad, Telangana, India
Employment Type: Permanent
Experience Required: 18–20 Years
Reports To: AVP – Global Marketing
Job Overview
We are seeking an accomplished Regional Marketing Head – LATAM Markets to lead and drive marketing strategy, brand growth, and market expansion across Latin America. This leadership role is responsible for developing and executing multi-year plans, strengthening therapy and brand presence, and ensuring alignment with global marketing objectives.
The ideal candidate will have extensive experience in pharmaceutical marketing and sales, a proven track record in emerging markets, and strong leadership skills to manage high-performing teams across multiple countries.
Key Responsibilities
Strategic Leadership
Develop and implement strategies to enter, expand, and strengthen brand and therapy presence in LATAM markets, including Brazil, Mexico, Colombia, Guatemala, and Peru.
Identify growth opportunities and plan a 5-year growth roadmap for the Rx channel in LATAM.
Lead annual marketing planning, forecasting, and budget management to optimize resource allocation and ROI.
Brand & Portfolio Management
Oversee product strategy, positioning, messaging, and marketing campaigns across LATAM.
Institutionalize and execute a new product launch excellence framework.
Evaluate and select new products to enhance therapy coverage and portfolio strength.
Collaborate with cross-functional teams to ensure alignment between product strategy and portfolio initiatives.
Commercial & Market Development
Partner with Sales, Market Access, and Commercial Excellence teams to support revenue growth and promotional effectiveness.
Monitor and improve brand performance, market share, and ROI.
Work closely with country teams to build KOL networks, participate in conferences, and drive scientific knowledge dissemination.
Drive digital adoption and implement innovative marketing channels and promotional strategies.
Market Research and Analysis
Conduct comprehensive market research to understand customer decision-making and design impactful marketing interventions.
Analyze market trends, competitive intelligence, and customer insights to guide data-driven decision-making.
People Management & Development
Lead, mentor, and develop a diverse marketing team to achieve excellence in brand management and business outcomes.
Foster a culture of innovation, collaboration, and continuous improvement.
Required Qualifications and Experience
Education: Master’s degree in Business Administration (MBA)
Experience: 18+ years in marketing, or sales and marketing within leading pharmaceutical companies.
Therapy Knowledge: Oncology, Cardio-metabolic therapies preferred.
International experience in emerging markets is highly desirable.
Proven track record in strategic marketing, brand management, and portfolio expansion.
Strong leadership, analytical, and cross-cultural team management skills.
Key Skills & Competencies
Strategic Marketing & Brand Leadership
LATAM Market Expertise
Pharmaceutical Product Launch & Portfolio Management
Commercial Excellence & Market Development
KOL Engagement & Scientific Communication
Digital Marketing & Analytics
Team Leadership & Cross-Functional Collaboration
Data-Driven Decision Making
Why Join
Lead strategic marketing initiatives in high-growth LATAM markets.
Drive brand and therapy presence across multiple emerging markets.
Opportunity to mentor a high-performing team and influence business strategy.
Work in a global pharmaceutical environment with exposure to international markets.
Explore more senior pharmaceutical leadership roles at
thepharmadaily.com
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