Job Title: Therapy Business Manager – GI Prima Division
Company: Abbott
Location: Amravati, Maharashtra, India
Department: Pharmaceutical Sales
Job Type: Full-Time
Experience Required: Minimum 2+ Years of Experience as a Medical Representative or in Pharmaceutical Sales
About Abbott
Abbott is a global healthcare leader committed to helping people live healthier and fuller lives at every stage. The company offers a broad portfolio of innovative healthcare solutions, including diagnostics, medical devices, nutrition products, and branded generic pharmaceuticals.
With more than 109,000 employees serving patients in over 160 countries, Abbott continues to drive healthcare innovation and deliver high-quality medical products that improve patient outcomes worldwide.
Role Overview
The Therapy Business Manager – GI Prima Division will be responsible for driving sales growth and expanding market presence within the assigned territory. This role involves building strong relationships with healthcare professionals, promoting Abbott’s gastrointestinal therapy portfolio, and implementing effective sales and brand strategies.
The position requires consistent field engagement, prescription generation activities, and collaboration with healthcare providers to achieve sales objectives while maintaining ethical promotional practices.
Key Responsibilities
Business Development and Territory Sales Management
Achieve monthly, quarterly, half-yearly, and annual sales targets for the assigned territory.
Promote company products ethically to healthcare professionals in alignment with the business plan and sales strategy.
Maintain required doctor call averages and coverage as per the division’s customer management plan.
Doctor Engagement and Relationship Building
Develop strong professional relationships with physicians and healthcare providers within the assigned territory.
Conduct regular field visits to present product information, clinical benefits, and therapy-related insights.
Continuing Medical Education (CME) and Promotional Activities
Organize medical camps, Continuing Medical Education (CME) programs, and scientific meetings based on division strategies and customer needs.
Support educational initiatives to increase product awareness and therapeutic knowledge among healthcare professionals.
New Product Launch Support
Facilitate successful launch and market adoption of new pharmaceutical products.
Execute product launch strategies and ensure effective communication of product value propositions to healthcare providers.
Customer Database Management
Develop and maintain an updated list of healthcare professionals based on therapy segments and product focus.
Continuously review and update customer information for effective territory management.
Digital Sales Tools and CLM Adoption
Ensure effective use of digital sales tools such as iPad-based detailing and Closed Loop Marketing (CLM) platforms where applicable.
Maintain compliance with company guidelines for digital engagement.
Brand Management and Market Analysis
Conduct prescription audits for Abbott brands and competing products to assess market share and prescribing patterns.
Generate Product Order Bookings (POBs) for Abbott brands in alignment with the territory business plan.
Educational Qualifications
Bachelor’s Degree in Science (BSc), Bachelor of Pharmacy (B.Pharm), or any relevant graduate degree.
Experience Requirements
Minimum 2 years of experience as a Medical Representative or in pharmaceutical sales.
Experience in territory management and doctor engagement activities is required.
Preferred Experience
Prior or current experience in the Gastrointestinal (GI) therapy segment is advantageous.
Candidates with experience in multinational pharmaceutical companies or leading Indian pharmaceutical organizations will be preferred.
Key Skills
Pharmaceutical Sales and Territory Management
Strong understanding of prescription-based pharmaceutical sales and therapy-focused product promotion.
Healthcare Professional Relationship Management
Ability to build long-term professional relationships with doctors, hospitals, and healthcare providers.
Brand Promotion and Market Analysis
Experience in conducting prescription audits and evaluating competitor activity.
Communication and Presentation Skills
Strong verbal communication and presentation abilities to effectively convey clinical product information.
Digital Sales Tools Proficiency
Familiarity with digital detailing platforms, CLM systems, and electronic reporting tools.
Additional Information
This role requires regular field work and strong territory management skills to effectively drive prescription growth and achieve sales objectives.
Equal Opportunity Employer
Abbott is committed to maintaining a diverse and inclusive workplace. The company provides equal employment opportunities to all qualified candidates regardless of gender, race, religion, disability, or other protected characteristics.
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