Lead – Medical Copy Writing
Job Title: Lead – Medical Copy Writing
Company: Indegene
Work Model: On-site / Hybrid (project dependent)
Industry: Healthcare Communications / Pharma Marketing
Experience Level: Senior (7+ years)
Posting Date: 25/05/2026
About Indegene
Indegene is a healthcare technology-led solutions provider focused on enabling pharmaceutical and life sciences organizations to become future-ready. The company operates at the intersection of healthcare, technology, and digital transformation, delivering commercial, medical, and marketing solutions globally.
It promotes a culture of:
Innovation
Entrepreneurship
Collaboration
Agility
Customer-centric execution
Role Summary
The Lead – Medical Copy Writing is a senior-level medical communications role responsible for developing high-quality, scientifically accurate, and promotional healthcare content across multiple channels.
The role combines:
Medical writing expertise
Creative storytelling
Digital marketing understanding
Regulatory compliance knowledge
It supports omnichannel pharmaceutical marketing for both Healthcare Professionals (HCPs) and patients, ensuring all content is engaging, compliant, and scientifically accurate.
Key Responsibilities
1. Medical Content Development
Create promotional medical content for:
Healthcare professionals (HCPs)
Patients
Develop content across multiple formats:
Websites
Email campaigns
Social media
Brochures
eDetailers
Webinars
Videos
Digital ads
Translate complex clinical and scientific data into clear, engaging messaging.
2. Omnichannel & Digital Content Strategy
Develop SEO-optimized healthcare content for digital platforms.
Collaborate with:
Marketing teams
Creative teams
UX designers
Digital strategists
Support development of:
Interactive eDetailing tools
Mobile applications
AI-driven engagement tools
Virtual medical events
Build personalized content journeys based on audience segmentation.
3. Regulatory & Compliance Oversight
Ensure all content complies with:
FDA guidelines
EMA regulations
PhRMA standards
Local regulatory requirements
Work with Medical, Legal, and Regulatory (MLR) teams for approvals.
Maintain scientific accuracy and proper referencing of clinical data.
4. Cross-Functional Collaboration
Partner with:
Medical Affairs teams
Brand teams
Sales teams
Regulatory teams
Align messaging with:
Brand strategy
Medical positioning
Marketing objectives
5. Content Performance & Optimization
Track content performance metrics such as:
Engagement rates
Click-through rates
Conversion insights
Optimize content based on:
Data insights
Market trends
HCP/patient feedback
New clinical evidence
6. Leadership & Mentorship
Guide and mentor junior medical writers.
Ensure “first-time-right” quality standards.
Review content for:
Scientific accuracy
Regulatory compliance
Editorial consistency
Key Qualifications
Education
Bachelor’s or Master’s degree in:
Life Sciences
Pharmacy
Medicine
Journalism (medical writing specialization preferred)
Advanced degrees (MD / PharmD / PhD) are a plus.
Experience
7+ years in:
Medical writing
Pharmaceutical marketing content
Healthcare communications
Medical advertising agencies
Experience in:
Omnichannel content development
HCP & patient communication
Global pharma markets (US/EU preferred)
Experience in mentoring or leading writing teams.
Therapeutic Area Exposure (Preferred)
Cardiology
Oncology
Endocrinology
Rare diseases
Key Skills
Scientific & Writing Skills
Strong medical/scientific writing ability
Ability to simplify complex clinical concepts
Understanding of clinical research and publications
Digital & Marketing Skills
SEO content writing
UX writing
Social media marketing content
Email campaign content
Omnichannel strategy execution
Regulatory & Compliance Skills
Pharma promotional guidelines
MLR workflow understanding
Scientific referencing standards
Content approval processes
Soft Skills
Strong communication (written + verbal)
Creativity and storytelling ability
Attention to detail
Stakeholder management
Leadership and mentoring ability
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